GreenEarth Cleaning Blog
MW Cleaners recently held its 2015 MW Cares Toy Drive for Angels, benefiting the Houston Salvation Army’s Angel Tree Program. During the drive, more than 1,000 toys were collected from generous customers of its 37 area MW Cleaners locations. Staff …
Fazio Cleaners & Foster Care Counts Team Up to Collect Clothing Donations for Young Adults in their community in Foster Care This Holiday Season
Los Angeles, CA December 07, 2015
Fazio Cleaners, Southern California’s premier dry cleaner, is teaming up …
Xeros Helps Californian Businesses Comply With Draught Restrictions
California is currently experiencing one of the worst droughts on record and as a result the state has passed mandatory restrictions on water use and expects businesses to cut consumption by 20% …
Dry-cleaning Students Help With Annual Winter Coat Drive
Story by MCVTS East Brunswick Campus
More than 200 winter coats for the needy and homeless were prepared for
distribution by dry-cleaning students in the School of Career Development on the…
By Garry Knox
Another day, another trip around the Johnson Cleaners Technical Centre, in Rugby England.
It’s always an eye opener for UK retailers to visit this site and the feedback is always excellent. On this occasion the visitors …
Salvador “Salvy” Perez’s “Gatorade Baths” are a soggy tradition that have fans asking Royals announcer Joel Goldberg one question:
“How is your dry cleaning bill?”
KCTV5’s Emily Rittman talked to the local business in charge of salvaging Gatorade and champagne …
A New Kind Of Shopping
By: Aaron Newport
Here is an interesting concept from a marketing perspective, as well as a consumer perspective. Millions of consumers are shopping on Amazon daily. In some zip codes you can purchase your produce …
OXXO Care Cleaners®, a 24/7 eco-friendly dry cleaning business, is announcing new growth expectations for its franchise program today.
Since initiating its franchising efforts in 2002, OXXO Care Cleaners® has expanded to nearly 40 locations worldwide with a strong …
Making a Case for Sustainability
By: Joe Blaha
The message of enhancing sustainability should resonate within this industry and especially for the GreenEarth family.
Let’s face it, GreenEarth Affiliates all took a “leap of faith” when they moved away from …
Roll out the Green Carpet!
Ethics and sustainability are words that are often used in most businesses including the Fashion business. But is this a tick box exercise or are there organizations that truly have a sense …
SGS PARTNERS WITH GREENEARTH TO OFFER ENVIRONMENTALLY FRIENDLY DRY CLEANING ASSESSMENT
SEPTEMBER 07, 2015
“SGS”, in partnership with GreenEarth Cleaning LLC, is pleased to announce the new SGS Global Softlines garment dry cleaning testing service using the GreenEarth dry …
What’s the most sustainable way to wash something? What method of washing causes the least impact to our planet and its people?
In actuality, the answer to those two questions is relative. It depends on …
Lapels Popping Up Everywhere
There have been several news stories come across my desk in the last week or so, headline reading, “Lapels Opens New Location”. This is great new for the dry cleaning industy, and we are happy to …
Blue and Green can be seen!
Earlier this year I wrote a blog about the average consumer water footprint and what the main contributory factors were and that production of food and fibre were those main contributory factors.
Now there is a fashion retailer who has come up with a Green solution to Blue jeans, to create a positive impact on water usage in manufacturing!
It’s always good to have a great pair of jeans and it’s even better to do something great for the planet. “Patagonia Jeans” has launched its new jeans collection in three styles and more importantly the cotton is organic and the sewing is ‘Fairtrade’ approved.
Not only are they manufactured by using 84% less water (a great way to reduce the consumer water footprint) but also 30% less energy, leading to C02 emissions dropping by 25%.
After several years of research, they have achieved this by looking for an alternative to the traditional indigo dying method.
Here’s hoping that not only others will follow in their foot steps but recommendations for GreenEarth® as a more sustainable form of garment aftercare become part of the agenda too!
Owner says Kingston store is southernmost in state
KINGSTON, Mass. — The Lapels Dry Cleaning franchise opened a store here earlier this month at 150 Summer St. in a location previously known as Kingston Dry Cleaners.
“Lapels Dry Cleaning has had a presence on the South Shore for several years, but the Kingston store is the southernmost store to date,” says Kimberly Wilkinson, owner of Lapels Dry Cleaning of Kingston. “Lapels Dry Cleaning has been very well received at other locations on the South Shore, and we’re confident of a similar result here in Kingston.”
Lapels has pioneered its eco-friendly drycleaning experience over the past dozen years, the franchisor says. Most recently, it signed a partnership agreement with GreenEarth® for its newer locations like Lapels Dry Cleaning of Kingston. Lapels claims its cleaning process leaves no odor and is gentler on clothes, thus lengthening garment life.
Lapels’ emphasis on customer service starts with a “warm and inviting reception area, with friendly customer service representatives, and alteration services,” the franchisor says. Lapels offers “Automatic Rewards,” with patrons earning credit toward free dry cleaning for every dollar they spend; loyalty programs; a VIP program that eliminates the need to wait in line; the use of a 24-hour drop-off service; and free home delivery to all customers. Same-day service is available with pickup after 5 p.m.
Lapels Dry Cleaning of Kingston is open seven days a week; hours of operation vary.
The New Retail – Where will your next Drycleaning Location be?
With 2015 looking like a year of net sale increases for drycleaners reporting to the American Drycleaner Magazine’s “Statshots” feature, it appears that the downward trend in sales that many businesses in drycleaning have been dealing with over the past 6 or 7 years may be coming to the end of a cycle. This is great news for operators that have weathered the storm through the first half of this decade.
With this optimistic economic perspective, the opportunity to open new retail locations to insure that their business is “fishing in the right pond” may be on the mind of those aftercare professionals that are looking at expanding their reach.
Landlords and Property Managers are increasingly re-imagining their retail locations to address the slow erosion of sales from traditional bricks and mortar to on-line shopping. Extensive landscaping, pedestrian-friendly walkways, outdoor seating, fountains and water features are being deployed to facilitate a better consumer experience. The new CEO of Edens (owner/developer of 136 retail centers), Jodie McLean in a recent interview stated, “We look at our places as the “living room of their communities”.
Given this perspective, and the resurgence in demand for pad sites on the periphery of traditional grocery-anchor backed plazas, see page 42, progressive drycleaners in expansion mode have great opportunities to secure top-tier locations.
Securing these locations require that now more than ever before, Drycleaners need to focus on factors most attractive to their landlords. The prime retail landlord of 2015 is looking for a retail tenant that provides multiple visits to the center every week, odor free, clean and attractive visually – without any traditional potential environmental liabilities.
Where GreenEarth Cleaning Affiliates have provided this level of confidence based on the unique silicone medium in their cleaning system for 15 years now…the pressure is on to continue to lower energy and utility use in the space.
Addressing methods of reducing energy and diverting waste from landfills in their centers are critical building blocks of sustainability initiatives that the most progressive property managers have embarked upon in the current decade. Some, such as KIMCO have achieved better than expected results and economic benefits based on a structured and focused approach, see Kimco report.
The future of good retail dry cleaning locations continuing to be made available to operating plants will require that garment care providers continue to evolve in their quest to be more efficient and relevant to not just the consumer, but also to those that lease the locations that the consumer visits.
The Digital World Part II
We have all seen them, popping up here and there. It seems like every other week I read about a new Dry Cleaning app that has just hit the surface; Washio, Starchup, Rinse, Dhobie, DRYV, and that is just to name a few. The question is, which one will pull ahead and emerge as an everyday household name, or will any?
Most of them seem to have the same premise, essentially amounting to the Uber of dry cleaning. The first hurdle for these app developers is to convince dry cleaning operators to agree on a contract for a percentage of sales gained through the app. Once the app has built a core group of dry cleaners to work with, they must start bringing business their way, in order to build a reputation among the dry cleaning industry. It is difficult to get anyone to buy into something that is untested. Fortunately, in most of these cases, the initial cost for the dry cleaner is nothing.
Now in this day and age, consumers are eager to download the newest, trendy app. So a large part is building enough buzz around your brand to create a consumer need. This may not be a need for the app, but a need to know what the app is and what it can accomplish. So the success of these apps is largely dependent on their ability to promote and brand themselves.
These apps can serve a purpose and can have great success. Dry cleaning is all about consumer convenience right? We do not need anymore proof that consumers find apps convenient. The success apps have had in the last few years, all throughout the service industry is astronomical. So much so that to develop an app built customized for a business can cost $20k-$50k, or even upwards of millions of dollars, depending on how interactive and inclusive the app may be.
That is why these dry cleaning apps give local dry cleaners a great advantage. They get the benefit of having an app for their customer, without the huge investment. It is not going to be branded to their store, and they could be sharing an app with their competition. However, they are much more likely to lose customers to one of these apps if they are not on it.